Felix Munyika
I help corporate brands, global institutions and executive leaders build authority, engage diverse audiences and navigate high-stakes moments through integrated marketing and strategic communications. My background combines data-driven brand campaigns, digital media growth and crisis-ready press operations with on-the-ground delivery at major international events and cross-border initiatives.
Glasgow 2026 · Paris 2024 · Birmingham 2022
3× Games deliveredM.Sc. Digital MarketingRoles held at three international multi-sport Games, with the specific responsibility in each.
Glasgow 2026 Commonwealth Games
Stakeholder Engagement & Executive Social Media Officer
Commonwealth Sport
Games-time executive communications for the President and CEO
Read the case studyParis 2024 Olympic Games
Press / Media Attaché, Team Zambia
National Olympic Committee of Zambia
Media liaison, press conferences and rapid-response content
Read the case studyBirmingham 2022 Commonwealth Games
Games Administrator, Team Zambia
National Olympic Committee of Zambia
Accreditation, entries, travel and logistics for the delegation
Read the case study“You joined us at late notice, but you fit into the team brilliantly and we recognise and appreciate your talents. Thank you for everything you achieved in Glasgow and for your support, guidance and commitment. It was a pleasure working alongside you.”
Where the work has actually been delivered. Select a city to see the role and what it involved.
Glasgow, Scotland · 2026
Stakeholder Engagement & Executive Social Media Officer, Commonwealth Sport
Games-time executive communications: led the organisation's LinkedIn channel and wrote on behalf of the President and Chief Executive.
Three assignments that show the range: executive communications, media operations and Games-time administration.
Stakeholder Engagement & Executive Social Media Officer, Commonwealth Sport
Press / Media Attaché, Team Zambia
Games Administrator, Team Zambia
More work: Ankara 2023 Baseball5 World Cup · Climate Game Changers
The areas where I do my strongest work, each backed by delivery on real assignments.
Market and consumer research, brand positioning, audience segmentation and persona development, brand and competitive audits, and the pitch decks and proposals that win the work. Social listening and media intelligence feed the audience insight, competitor benchmarking and consumer sentiment trends behind each plan. Full-funnel marketing across awareness, consideration, conversion and retention, with customer journey mapping, lead generation, conversion rate optimisation and CAC, LTV and ROAS reporting. Digital product lifecycle management from discovery and product-market fit through go-to-market launch, adoption, A/B testing, iteration and churn reduction.
Brand audit and growth strategy across Disney+, Hulu and ESPN+ graded 95/100; integrated campaign lead on a consumer wellness brand graded 94/100 (independent academic projects).
Writing and publishing on behalf of senior leaders, shaping message hierarchy, and turning organisational strategy into language people actually read.
Drafted President and CEO content throughout Glasgow 2026.
Planning and running always-on and campaign content across channels, with a video-first approach and clear performance reporting.
Grew NOC Zambia social engagement by 50% over the period managed.
Press operations, interview and media training, newsroom-ready materials, and rapid-response content when the schedule moves. Backed by media intelligence and social listening platforms such as Meltwater — tracking global press pick-up, share of voice, sentiment and emerging issues, with daily clipping reports and AI-assisted monitoring for executives and delegations.
Media liaison for Team Zambia at the Paris 2024 Olympic Games.
Games-time planning, accreditation and delegation administration, plus partner, sponsor and federation engagement under deadline pressure.
Games Administrator for a 110-member delegation at Birmingham 2022.
The marketing, communications and creative disciplines I work in day to day.
Available for permanent roles, consultancy and Games-time assignments.
Executive messaging, media relations, press materials and stakeholder communications for organisations and senior leaders.
Video-first storytelling, social channel management and campaign content built for the platform it lives on.
Short-term, high-intensity assignments: media operations, delegation support and on-site content during major events.
I am a Global Communications and Marketing Manager with 7+ years of experience driving omnichannel, video-first strategies and integrated marketing campaigns for complex international organizations. I hold a Master of Science in Digital Marketing and Media from Yeshiva University, blending academic rigor with field-tested expertise in media relations, brand management, and digital partnerships.
My track record spans leading high-stakes press events and scaling creator-led narratives across global platforms — from serving as Press Attaché for Team Zambia at the Paris 2024 Olympics to managing media operations at the Birmingham 2022 Commonwealth Games and the Inaugural WBSC Youth Baseball5 World Cup in Ankara. I proactively leverage AI-tooling to streamline workflows, scale impact, and advance organizational adoption.
Beyond institutional roles, I drive commercial growth as the Founder of Tunta Sports + Entertainment, focusing on Athlete Representation and Commercial Rights Delivery. As Founding President of the Para Powerlifting & Para Fitness Association of Zambia, I champion inclusivity through digital media, engagement, and strategic partnerships — telling stories that matter and driving positive change.
Olympic Games
Commonwealth Games
Commonwealth Sport
Baseball5 World Cup
African Olympics
Anti-Doping Agency
Olympic Movement
Olympic Development
Government
Motorsport
Baseball & SoftballContinuous learning and professional development
Yeshiva University, Katz School of Science and Health
New York, NY
Relevant Coursework:
University of Zambia, School of Humanities and Social Sciences
Lusaka, Zambia
Relevant Coursework:
Team-led marketing, brand and research projects spanning consumer goods, entertainment, B2B software, AI products and media ethics.
Campaign Lead & Market Analytics · 5-person team · May 2026
Built "Made From the Inside Out" for a collagen protein-bar brand: category and competitor analysis, three audience personas, and a 12-month paid, earned, shared and owned media plan with budget and KPI framework.
Graduate Team Member · May 2025
Audited Disney+, Hulu and ESPN+ using survey research, an expert interview and brand-equity frameworks, recommending personalization, rewards and mobile-first engagement to lift retention.
Project Lead · 6-person team · 2026
Led audience research, product positioning and go-to-market strategy for a fan-engagement platform built on athlete-approved digital personas, including consent and image-rights governance.
Independent Researcher & Author · December 2025
A 12-page study synthesising legal frameworks, reporting and content analysis on privacy, financial safeguards, consent and working conditions for minors whose content generates income.
Independent academic projects completed at Yeshiva University; not commissioned by the brands named.
Behind-the-scenes photography from the world's biggest sporting events
Press/Media Attaché for Team Zambia
Track & Field Excellence - Athletes competing in hurdles at Paris 2024 Olympic Games, showcasing peak athletic performance
Victory Moment - Boxing triumph at Paris 2024, capturing the pride and achievement of Team Zambia's success
Women's Football Action - Dynamic moment from the football competition at Paris 2024 Olympic Games
Swimming Competition - Athletes diving into action at the Paris 2024 Olympic aquatics center
In the Pool - Swimmer competing in the breaststroke event at Paris 2024 Olympic Games
Video and digital storytelling, social campaigns, newsletters, publications and major-event content — collected on one page.
View the Creative PortfolioThoughts on sports media, strategic communications, and leadership
Pick the closest fit and see the relevant track record, availability and a direct way to start the conversation.
Accredited, Games-tested delivery: press operations, athlete and delegation media, executive voice and rapid response under a schedule that moves hourly.
Available for Games-time contracts, secondments and full tournament windows.
Ready to elevate your next sports event, marketing campaign, or talent representation strategy? Send a message below.
