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    Felix Munyika

    Global Communications, Digital Media & Major Events Professional

    Brooklyn, NY munyika.felix@gmail.com linkedin.com/in/felix-munyika-zambia

    Profile

    Marketing and communications professional with seven-plus years across integrated marketing strategy, brand management, digital marketing, executive communications, public relations, media relations and stakeholder engagement, delivered at three international multi-sport Games and for national and international organisations. Experienced in market research, audience segmentation, brand and competitive audits, full-funnel marketing across awareness, consideration, conversion and retention, digital product lifecycle and go-to-market strategy, campaign management, budget ownership and performance reporting against CAC, LTV, ROAS and conversion rate targets. M.Sc. Digital Marketing and Media.

    Experience

    Workshop Facilitator & Trainer (Consultancy)

    National Olympic Committee of Zambia — Lusaka, Zambia · 2026

    • Designed and facilitated training and workshops tailored to organisational needs.
    • Delivered a workshop on Media Engagement Strategy for National Federations.
    • Delivered a workshop on AI & Basic Sports Reporting for federation communications staff.

    Stakeholder Engagement and Executive Social Media Officer (Games-time role)

    Commonwealth Sport — Glasgow, Scotland · Jul 2026 – Aug 2026

    • Led Commonwealth Sport's LinkedIn presence during the Glasgow 2026 Commonwealth Games with a three-post daily framework covering leadership, impact, partnerships and legacy.
    • Drafted and published executive content for the President and Chief Executive.
    • Advised senior leaders and the communications team on tone, message hierarchy and content opportunities.

    Graduate Teaching Assistant

    Yeshiva University, Katz School of Science and Health — New York, NY · 2025 – 2026

    • Supported teaching and coursework delivery on the Digital Marketing and Media programme.

    Student Assistant

    Yeshiva University — New York, NY · 2025 – 2026

    • Campus-based student assistant role held alongside graduate study.

    Founder

    Tunta Sports + Entertainment — Lusaka, Zambia · Founded 2022 · Operations began 2024

    • Founded the agency in 2022; operations commenced in 2024.
    • Works with Zambian athletes and creatives on representation and commercial opportunities.

    Press / Media Attaché — Team Zambia

    National Olympic Committee of Zambia, Paris 2024 Olympic Games · Dec 2023 – Aug 2024

    • Primary liaison between Team Zambia and local and international media.
    • Coordinated press conferences, athlete interviews and media availabilities.
    • Produced rapid-response multimedia content throughout the Games.

    Media Officer — Team Zambia

    Zambia Baseball & Softball Association, 2023 WBSC Youth Baseball5 World Cup, Ankara, Türkiye · Aug 2023 – Nov 2023

    • Led end-to-end media operations on secondment from the National Olympic Committee of Zambia.
    • Delivered media training for athletes ahead of interviews and public engagements.
    • Managed tournament social media, increasing audience interactions by 30%.

    Games Administrator — Team Zambia

    National Olympic Committee of Zambia, Birmingham 2022 Commonwealth Games · Aug 2021 – Aug 2022

    • Supported the Chef de Mission on administrative readiness for a 110-member delegation.
    • Completed accreditation and sport entries for all 80 athletes and officials.
    • Managed travel, visas, accommodation and transport during the Games.

    Marketing, Media and Communications Officer

    National Olympic Committee of Zambia — Lusaka, Zambia · Sep 2019 – Dec 2024

    • Grew social media engagement by 50% and reactions by 60%.
    • Improved website traffic by 45% through SEO work.
    • Produced over 200 pieces of branded content; coordinated 25 press conferences and 12 events.

    Marketing and Communications Officer

    Commonwealth Games Association of Zambia — Lusaka, Zambia · Aug 2018 – Jul 2019

    • Produced over 150 content pieces and 35 visuals for daily communications demands.
    • Increased social media engagement by 75% and grew the follower base by 40%.
    • Secured media coverage for 15 programmes.

    Skills & tools

    Marketing strategy, brand strategy and positioning, market research, consumer insights, audience segmentation, persona development, competitive analysis, brand audits, integrated marketing communications, full-funnel marketing (awareness, consideration, conversion, retention), customer journey mapping, demand generation, lead generation, conversion rate optimisation (CRO), digital product lifecycle management, go-to-market (GTM) strategy, product-market fit research, A/B testing, campaign management, media planning and buying, budget management, KPI and ROI reporting (CAC, LTV, ROAS), pitching, proposals and RFP responses.

    Executive communications, public relations, media relations, press operations, crisis and reputation management, stakeholder engagement, internal communications, copywriting, content strategy and editorial.

    Media intelligence and social listening (Meltwater, Hootsuite), media monitoring and clipping, sentiment analysis, share of voice (SOV) reporting, competitor and brand health tracking, AI-powered PR analytics and issues detection.

    LinkedIn, Meta Business Suite, TikTok, X, Instagram, YouTube, Hootsuite, Adobe Premiere Pro, Photoshop, Lightroom, Canva, Google Analytics 4, Google Search Console, SEO and SEM, email marketing, WordPress and other CMS platforms, Microsoft 365, AI-assisted workflows.

    Selected graduate consulting & strategy projects

    Yeshiva University, Katz School of Science and Health — New York, NY · 2025 – 2026

    • Stars + Honey (collagen CPG brand) — Campaign lead and market analytics, 94/100. Led a five-person team through category and competitor analysis, three audience personas, and a 12-month paid, earned, shared and owned media plan with budget and measurement framework.
    • Disney streaming (Disney+, Hulu, ESPN+) — Brand audit and growth strategy, 95/100. Combined survey research, an expert interview and brand-equity frameworks to recommend personalization, rewards and mobile-first engagement.
    • PulsePlayer.AI (AI sports marketing concept) — Project lead, six-person team. Directed audience research, product positioning and go-to-market strategy for a fan-engagement platform, including consent and image-rights governance.
    • Child influencers and child actors — Independent media ethics research, grade A. A 12-page paper on financial protection, privacy, consent and working conditions for children whose content generates income.

    Independent academic projects; not commissioned by the brands named.

    Education

    Master of Science, Digital Marketing and Media

    Yeshiva University, Katz School of Science and Health — New York, NY · Completed May 2026

    Bachelor of Mass Communication

    University of Zambia — Lusaka, Zambia · 2020 (minor: Public Administration)

    Prefer more detail? Read the full biography.